Coneflower, Showy - Rudbeckia fulgida

Rudbeckia fulgida, also known as Showy Coneflower, is a perennial wildflower native to southern Michigan, particularly sandy SW Michigan.
This attractive plant reaches 3 feet tall and flowers from July to October with a yellow blossom. It is similar to Black-eyed Susans but has a more dense growth habit, a larger flower display, and is longer lived. Black-eyed Susans are native to the U.P., but if you have difficulty getting them to persist, try Showy Coneflower.
Showy Coneflower prefers full sun to partial shade, medium to dry soil and will grow in loam or sand.